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Empowering Tastemakers

The Man Behind The Brand : Polo Ralph Lauren

Ralph Lauren is an American Fashion designer, a philanthropist and a business executive.  He is the brain behind the Ralph Lauren Polo shirt which has become a household name. Ralph’s interest in sports led to his decision to name his first full line of menswear ‘polo’ in 1968.

By 1969, the Manhattan department store Bloomingdales sold Lauren’s men line exclusively. It was the first time the store granted a designer access to a store in their boutique.

In 1971, Ralph Lauren Corporation launched a line of tailored shirts for women, which introduced the Polo player emblem to the world for the first time. The first full women’s collection was launched the following year. This collection ranged former handmade evening gowns to sportswear.

The company launched its official website, and online shop in 2009 as polo.com by RL media. Till date, Lauren’s ‘Polo shirts’ has remained a trend in the fashion industry.  He is also known for his fragrance collection ‘Lauren’.

Lauren said “The clothes that I design and everything I’ve done is about life and how people live and how they want to live and how they dream they’ll live. That’s what I do”.

Till date, the popular polo shirts still remains a must have in our closets. It’s been made in different colours and sizes to suit the needs of people.

 

 

 

 

 

Written by

Zainab Tijani Mohammed

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