This new section of our blog puts the spotlight on tastemakers behind rising and established brands in our fashion industry.
We had a chat with UmmulKhayr, the creative mind behind Khayr Co. to learn about her work, motivation behind the brand and the journey so far. Khayr, an Arabic word meaning admirable or of “superior quality” is a brand for the fun-loving dress-up snob. The brand seeks to provide minimalist but colorful designs at pocket-friendly rates.
“After determining the trends, I usually do a little crowdsourcing to know what my potential customers are into”